Seventh Bond Campaign
  Intakes seven letters to spell victory and seven loans to gain it.

Rameses Cigarettes
were an unlikely sponsor for the 7yh bond drive but they brand was capitalizing on home front shortages.
   Cigarettes were part of the GIs’ rations.. The most popular brands were issued everywhere the military was fighting, and the volume shipped overseas created a shortage at home.
   The Stateside market often lacked popular name brands such as Camels, Chesterfields, Lucky Strike, Kools, and Pall Malls.
   As a result, loff-brands such as Rameses and Picayune, came back into favor.