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BRONC RIDERS SIGN UP --- Leonard McCreavey, Memphis, and Bob Shepard, Lubbock, look over the list of horses they will ride in the ABC Rodeo tonight in Municipal Coliseum while Mrs. Una Beutler, Elk City, Okla., helps them with registration forms.  In the background is her husband, Jiggs Beutler, checking on his stock for the four performances of the rodeo.

[Lubbock Avalanche-Journal, Lubbock, TX, Wednesday, March 21, 1962, Page 37]

A Beutler Brahma
Is A Lot of Bull

   Elra Beutler and Sonm stock Contractors have mde the bull riding event at the annual Top O' Texas Rodeo a disappointment --- that is, a disappointment to those who have ridden the animals.
   In the first two performances of the rodeo only three cowboys managed to ride Beutler's bulls.
   The rodeo concluded Saturday in Recreation Park; complete results will be included in Monday's News.
   Marvin Schute of Nazareth, Rick Jones of Wayne, Okla., and Jack Hines of Big Spring have picked up points in the last two performances of the rodeo; the other riders, including Larry Mahan, have been thrown off.
   Mahan, six-time world champion all-around cowboy in the Rodeo Cowboys association, was tossed off two seconds prior to the whistle Thursday and Friday did not compete in the bulk riding.
   In Wednesday's first performance of the rodeo, however, six of the nine riders were able to pick up points including Randy Magers of Comanche, who tallied an impressive 73 points, Butch Kirby of Greenville, 69, and Tom Stout of Amarillo, 65.  Those three were to ride again Saturday and were in a good position to place high points in the riding events are added together and the high total wins the event.
   Friday, Schulte scored 63 points and had a 127 total.  Jones managed 62 and is tied with Schulte for high total.  Himes' 61 gives him a 124 total.
   To win the event, Magers would have had to score at least 55 points Saturday.  That isn't easy on the Beutler stock.
   "That's my business," said Jiggs Beutler of Elk Ciuty, Okla.  "If I don't have rodeo stock perform they wouldn't be hiring me.  You've gotta pull for the animal to a certain extent."
   "I built my herd up the last three years.  It comes out to 70 or 75 percent in favor of the bulls."
   The bulls are numbered, not named.  No. 28 has been ridden twice in rodeo competition.  "and we have a little bull --- M2 --- that they like to draw.  He'll either win first or place somewhere.  He'll throw 50 to 60 percent of the riders off," Beutler said.

[Pampa Daily News, Pampa, TX, Sunday, August 3, 1975, Page 17]


Jiggs Beutler, 55, Dies Monday

Jiggs Beutler

Nationally-known rodeo contractor John Arthur "Jiggs" Beutler died Monday at St. Anthony's Hospital in Oklahoma City after being injured in a tractor accident at his home near Elk City.

Beutler, 55, slipped on the ice and fell in the path of a tractor he was moving Sunday.

Funeral services will be at 3 p.m. Wednesday at Elk City's Second and Adams Church of Christ with Rev. Wayne Ivey, of Hammon, officiating. Burial will be at the Fairlawn Cemetery in Elk City.

Beutler had been associated with his father, Elra, in the rodeo producing business for many years.

They formed Beutler and Son rodeo company in the 1950s and produced some 25 of the nation's top rodeos each year and became one of the largest volume contributors to the National Finals Rodeo each year.

The Beutler name became synonymous with professional rodeo when Elra Beutler and his two brothers, Lynn and Jake, formed the Beutler Brothers rodeo company in the late 1920s. The firm became one of the world's largest rodeo producing companies.

Elra and his son, Jiggs, later formed their own company, Beutler and Son.

Jiggs Beutler was "one of the foremost rodeo promoters in the business," said George Williams, head of the rodeo division of the National Cowboy Hall of Fame and Western Heritage Center in Oklahoma City. "They were very popular with the cowboys."

Beutler grew up with the rodeo business and was a bareback rider and bull rider before entering the producing business.

He was born Dec. 23, 1924 at Elk City and attended school at Hammon before entering the service. He served in the 82nd Airborne as a paratrooper during World War II.

He was a member of the Elks Lodge, Masonic Lodge and a Shriner. He also served various offices of the Professional Rodeo Cowboys Association through the years.

He was married to Peggy Whipple Oct 14, 1978 at Oklahoma City and she survives him.

Other survivors are a son Bennie Beutler, of Hinton, two daughters, Dollie Riddle of Weatherford, Tex., and Vickie Shireman of Butler; his parents, Flossie and Elra Beutler of Elk City; a sister, Mrs. Harry (Gwenola) Paterson of Sayre; five grandchildren, Rhett and Amber Beutler of Hinton; Melissa Riddle of Weatherford, Tex.; and Justin and Jennie Shireman of Butler; two step-sons, James Allen Whipple of Lexington, Ky., and Steven Wayne Whipple of Indianola, Neb., in addition to other relatives and friends.

The casket will not be open at the church services but friends may call at the Martin Funeral Home to pay respects.

Donations can be made to the West View Boys Home of Hollis, which is a favorite charity of the Beutler family.

[The Elk City Daily News, Tuesday, January 22, 1980, pg 1]


[courtesy of "Susan B."]

Grave markers for John A. "Jiggs" Beutler in Fairlawn Cemetery, Elk City (Beckham county), Oklahoma.

John enlisted in the Army at Oklahoma City, OK on 28 October 1943.

Pvt Beutler was transferred from the 11th Replacement Depot to Company H, 508th PIR on 10 August 1944.

He was listed as wounded in action in Holland on 21 September 1944 and returned to duty on 2 November.

Beutler was slightly injured in action on 31 January 1945 and was hospitalized until 10 May 1945.

His military decorations include the Purple Heart with 1 Oak Leaf Cluster and the Bronze Service Arrowhead device awarded for the Holland campaign and Airborne operations.

After the war, Beutler returned to his native Oklahoma and his name became synonymous with rodeos and bull riding throughout the Southwest.  His name appears in many newspapers over the following years, see articles at left for a sample of the types of coverage.


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